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Continue reading โ: Bridging Design and Delivery in Product PackagingWe often think of packaging as just an aesthetic layer.But I have learned through driving new product development at Funskool that itโs far more than that. Packaging is where marketing meets manufacturing.From perfecting the colour accuracy of our art and craft kits to simplifying instructions for a 5 or 6-year-old’s…
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Continue reading โ: Empathy at Work Is Not WeaknessโItโs StrategyEmpathy is often mistaken for softness.But the truth is, it takes strength to lead with empathy.Years back, when I returned to a full-time corporate role after years of freelancing and raising my children, I didnโt come back unsure or hesitant.I came back stronger, braver and more intentional than ever. And…
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Continue reading โ: Video Shooting at EchoVMEHad an amazing time shooting an explainer video with the incredible echoVME team โ Zahabiyah H, S Vaishnavi, Alwin Lawrance J and Logesh Govindaraj ๐From scripting to filming, every moment was filled with creativity, collaboration and lots of fun! It’s always a joy to work with a passionate team that…
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Continue reading โ: Blinkit’s Valentine’s DayValentine’s Day marketing usually revolves around roses, chocolates and couple deals. But Blinkit has introduced a fun and engaging twist with their Couples Bingo and Singles Bingo paper bags!A brilliant example of how packaging can spark conversations and serve as a cost-effective yet impactful marketing strategy. #Marketing #Branding #ValentinesDay #CustomerEngagement…
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Continue reading โ: Perfect Definition of Customer ServiceI visited the Murugan Idli Restaurant in the Kilpauk area in Chennai for breakfast. While ordering, I was unsure about whether to have a vadai (a fritter made by frying in oil) because I was concerned it might be too oily and fattening. Mr. Babu, the person taking my order,…
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Continue reading โ: A meaningful initiative by HUFTWhile visiting the Khan Market in Delhi, I saw the Heads Up For Tails retail outlet and I was touched to see this thoughtful setupโa cozy bed and safe corner for a dog to rest comfortably ๐๏ธ๐This small yet meaningful initiative truly reflects their commitment to caring for animals, not…
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Continue reading โ: Hello World!Welcome to Expressions by Poornima! This is a space where stories meet strategy, and purpose meets passion. As a marketing professional, a mother and a leader-in-progress, I created this blog to share reflections from the intersection of career, creativity, and compassion. Whether Iโm writing about leadership with empathy, navigating the…
Hello,
I’m Poornima
Welcome to Expressions by Poornima!
This is a space where stories meet strategy, and purpose meets passion. As a marketing professional, a mother, and a leader-in-progress, I created this blog to share reflections from the intersection of career, creativity, and compassion. Whether I’m writing about leadership with empathy, navigating the working mom life, or decoding data and marketing insights, my goal is to offer honest, relatable, and thought-provoking content for womenโand anyoneโon a journey of growth. Thank you for being here. Letโs explore, express, and lead with heart.
EXPRESSIONS BY POORNIMA 