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Continue reading โ: ๐๐ก๐ ๐๐๐๐ซ๐๐ญ ๐ญ๐จ ๐๐ง๐๐ฅ๐ฎ๐๐ง๐๐ข๐ง๐ ๐๐๐จ๐ฉ๐ฅ๐ – ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ๐ฌ, ๐๐จ๐ฅ๐ฅ๐๐๐ ๐ฎ๐๐ฌ ๐จ๐ซ ๐๐ฏ๐๐ง ๐ ๐๐ฆ๐ข๐ฅ๐ฒ ๐๐๐ฆ๐๐๐ซ๐ฌ (That has nothing to do with talking)A few weeks ago, during a hectic day at work, one of my teammates walked up to me, visibly upset about a work situation that didnโt go as planned. My first instinct was to jump in and offer solutions – โLetโs fix it this way,โ โMaybe we can try that.โ…
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Continue reading โ: โจ Iron Lady | Master of Business Warfare โ Q2 Session โจโจ Iron Lady | Master of Business Warfare โ Q2 Session โจ๐ 27โ28 September 2025 Quarter 2 of the Iron Lady Master of Business Warfare was a wonderful gathering and a reminder of the power of community. Being surrounded by such an amazing group of women โ all supporting, encouraging,…
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Continue reading โ: ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฌ ๐๐ซ๐ข๐๐ ๐-๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐Marketing is often seen as a creative function. Ads, campaigns, packaging, events! But at its core, marketing is really about building bridges. ๐น Between Product & CustomerGreat marketing translates technical features into human value. Specs donโt inspire. Solutions do. ๐น Between Sales & LeadershipSales teams live in the field. Leadership…
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Continue reading โ: ๐ฆ What Lions Teach Us About Great MarketingThe lion has always been my favourite animal. A lion is majestic, powerful and purposeful. Recently, while re-watching ‘The Lion King’ movie with my daughter, I realized something: lions arenโt just majestic. They teach lessons in strategy, patience and timing. And those lessons? They work in marketing too. A lion…
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Continue reading โ: ๐ ๐ฅ๐ข๐ญ๐ญ๐ฅ๐ ๐ฅ๐๐ญ๐ ๐ญ๐จ ๐ฉ๐จ๐ฌ๐ญ, ๐๐ฎ๐ญ ๐ฌ๐จ๐ฆ๐ ๐๐๐ฒ๐ฌ ๐๐ซ๐ ๐ฐ๐จ๐ซ๐ญ๐ก ๐ซ๐๐ฆ๐๐ฆ๐๐๐ซ๐ข๐ง๐ ๐๐จ๐ซ๐๐ฏ๐๐ซ.The 2002 passout reunion of Thiagarajar College of Engineering alumni, where I studied Electrical Engineering, was one of those days. It’s hard to believe that it’s been 23 years since we finished college! It was a beautiful blend of laughter, nostalgia and the kind of conversations that instantly transport you…
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Continue reading โ: From print ads to pixels – My shift from traditional to tech-powered marketingI began my marketing career in 2005 right after my MBA at The Times Of India group, when marketing was mostly about brochures, TV ads, newspaper inserts, OOH billboards, FM jingles and face-to-face promotions.There were no dashboards, no automation tools or at least I didn’t use them, although I did…
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Continue reading โ: ๐ย ๐๐ก๐๐ญ ๐๐๐๐ฅ๐ ๐๐๐ง๐ง๐ข๐ฌ ๐๐๐ฎ๐ ๐ก๐ญ ๐๐ ๐๐๐จ๐ฎ๐ญ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐Sharing a photo from my college days, where I am with one of my close friends Aruna Pandian, taken during one of our sports meets, when table tennis was my escape, my energy and my joy.It still is.Even now, whenever I pick up the paddle, I am reminded that this…
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Continue reading โ: ๐๐ง๐๐ฅ๐ฒ๐ญ๐ข๐๐ฌ i๐ฌ ๐ง๐จ๐ญ ๐๐ฎ๐ฌ๐ญ ๐๐จ๐ซ ๐๐๐๐ก๐ข๐๐ฌ! ๐๐ญ ๐ข๐ฌ ๐ ๐๐ฎ๐ฌ๐ญ-๐๐๐ฏ๐ ๐๐จ๐ซ ๐๐๐ซ๐ค๐๐ญ๐๐ซ๐ฌ!We often think of analytics as dashboards and excel sheets. But let me tell you about my local vegetable and grocery delivery guy. He doesnโt use software. No Excel sheets. No CRM. But he remembers what I buy. The brands, the quantities and even the preferences my kids have. And…
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Continue reading โ: ๐ฌ Lights, Camera, Connection!A Reel, A Team, and A Little Star in the MakingLast week, I got to experience yet another beautiful moment, blending my love for marketing with my pride as a mother.We were shooting a reel for Funskool with the fantastic team at echoVME, and this time, the spotlight was on…
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Continue reading โ: The Invisible Workload of Working Moms! Letโs Talk About It!You see me leading meetings, discussing products, planning campaigns, analysing reports.But what you donโt see is:๐ Remembering itโs Wednesday & kids need to wear their sports T-shirt ๐ฝ๐ Packing a nutritious lunch that actually gets eaten ๐ค๐ Texting the tuition teacher to reschedule ๐๐ Realizing we are out of socks…
Hello,
I’m Poornima
Welcome to Expressions by Poornima!
This is a space where stories meet strategy, and purpose meets passion. As a marketing professional, a mother, and a leader-in-progress, I created this blog to share reflections from the intersection of career, creativity, and compassion. Whether I’m writing about leadership with empathy, navigating the working mom life, or decoding data and marketing insights, my goal is to offer honest, relatable, and thought-provoking content for womenโand anyoneโon a journey of growth. Thank you for being here. Letโs explore, express, and lead with heart.
EXPRESSIONS BY POORNIMA 