EXPRESSIONS BY POORNIMA

Marketing is often seen as a creative function. Ads, campaigns, packaging, events! But at its core, marketing is really about building bridges.

🔹 Between Product & Customer
Great marketing translates technical features into human value. Specs don’t inspire. Solutions do.

🔹 Between Sales & Leadership
Sales teams live in the field. Leadership lives in strategy. Marketing creates the narrative that aligns both, turning boardroom vision into on-ground momentum.

🔹 Between Vision & Execution
Every company has big goals: innovation, growth, market leadership. Without marketing to communicate, position and amplify, those goals remain ideas.

And here’s the key:
👉 A bridge doesn’t just connect two points—it carries solutions to real problems.
As marketers, our role is to understand those problems deeply and deliver solutions that make life easier, better or more meaningful for the people we serve.

This is why marketing is relevant in any industry. Whether it’s 𝐭𝐨𝐲𝐬, 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧, 𝐫𝐞𝐭𝐚𝐢𝐥, 𝐩𝐚𝐢𝐧𝐭, 𝐛𝐞𝐚𝐮𝐭𝐲 & 𝐰𝐞𝐥𝐥𝐧𝐞𝐬𝐬 where I have worked or even technology, energy or Automobile.

We connect the dots that others don’t, ensuring that what’s built is also understood, valued and embraced.

👉 Where do you see the biggest gap that marketing can bridge in your industry?