EXPRESSIONS BY POORNIMA

I began my marketing career in 2005 right after my MBA at The Times Of India group, when marketing was mostly about brochures, TV ads, newspaper inserts, OOH billboards, FM jingles and face-to-face promotions.
There were no dashboards, no automation tools or at least I didn’t use them, although I did love CRM and data analysis even back then.
It was all ideas, instincts and a lot of manual effort.

But as the world evolved, so did my exposure to digital marketing.
Not through certifications. Not through structured training.
But by being curious, resourceful and hands-on.
I learned it all by myself, because I had real problems that needed real solutions. And I found them.

🔹 In 2012, while working with 𝐆𝐫𝐞𝐞𝐧 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐀𝐜𝐚𝐝𝐞𝐦𝐲 (now Conserve Academy, part of Conserve Solutions), I taught myself how to build and manage websites using WordPress and launched email campaigns with Mailchimp.
That’s where my digital journey truly began.
🔹 At MindFresh Training, I deepened my expertise:
✅ Meta 𝑨𝒅𝒔 𝑴𝒂𝒏𝒂𝒈𝒆𝒓 to run targeted paid campaigns
✅ Google 𝑨𝒏𝒂𝒍𝒚𝒕𝒊𝒄𝒔 to measure and refine performance
✅ ClickFunnels & Swipe Pages for high-conversion landing pages
✅ Flodesk for beautiful, on-brand email journeys
✅ Zapier & Pabbly for automating repetitive tasks
✅ Rank Math SEO to boost SEO visibility
Every tool I picked up came from a real need. And each one opened up new possibilities. And the best part is, they were all so easy to learn and master.

🔹 Today, at Funskool, I apply that learning every day, using Meta Ads and Google Analytics to run performance-driven campaigns.
Even in the world of toys, data and digital make all the difference.

These tools have truly given me 𝐰𝐢𝐧𝐠𝐬 𝐭𝐨 𝐟𝐥𝐲 (well that’s why I chose the picture for this post 😊), transforming me from a traditional marketer into a modern, tech-enabled problem solver.
👉 If you are wondering whether it’s too late to learn new tools, it’s not.
Start small. Stay curious. Grow step by step.
If I could do it, starting from scratch, mid-career, without formal training, so can you. All it takes is an inquisitive mind to learn — after all, life is a journey of continuous learning!

✨ What tool has helped you soar in your professional journey?
👇 Share your story — let’s inspire each other.

#MyMarketingJourney #From2005ToNow #WomenInMarketing #DigitalTransformation #MarketingTools #WordPress #Mailchimp hashtag#Zapier #Pabbly #Flodesk #SwipePages #ClickFunnels #GoogleAnalytics hashtag#MetaAds #RankMath #WednesdayWork #WorkSmarter #WingsToFly #Mindfresh