EXPRESSIONS BY POORNIMA

We often think of analytics as dashboards and excel sheets. But let me tell you about my local vegetable and grocery delivery guy. He doesn’t use software. No Excel sheets. No CRM.

But he remembers what I buy. The brands, the quantities and even the preferences my kids have. And just when I am about to run out, he will drop a message: “Shall I keep your usual pack of dosa batter? And Ragi semiya! That’s back in stock! The kids like that brand, right?”

That, right there, is manual data analytics in its purest form. Observation. Tracking. Anticipating needs. Acting at the right time.

It made me realise: 𝑨𝒏𝒂𝒍𝒚𝒕𝒊𝒄𝒔 𝒊𝒔 𝒏𝒐𝒕 𝒋𝒖𝒔𝒕 𝒂𝒃𝒐𝒖𝒕 𝒕𝒐𝒐𝒍𝒔. 𝑰𝒕’𝒔 𝒂𝒃𝒐𝒖𝒕 𝒎𝒊𝒏𝒅𝒔𝒆𝒕.

Whether it’s a local vendor or a global brand, those who use data to understand customer behavior, predict needs and personalise their service will win loyalty.

As marketers, we have access to more data than ever before. But access isn’t enough. Application is everything. You don’t have to be a tech expert. But you do need to care about the patterns, the behaviors and the why behind them. Because whether it’s dosa batter or digital campaigns, the ability to anticipate needs is the heart of great marketing.

#WednesdayWork #MarketingAnalytics #CustomerInsights #HumanAnalytics #MarketingWithEmpathy #EverydayLessons #PoornimaWrites

P.S.: Image created with the help of AI