Published by

Poornima Pugazhenthi

Bridging Design and Delivery in Product Packaging

We often think of packaging as just an aesthetic layer.
But I have learned through driving new product development at Funskool that it’s far more than that. Packaging is where marketing meets manufacturing.
From perfecting the colour accuracy of our art and craft kits to simplifying instructions for a 5 or 6-year-old’s ease, every detail is thoughtfully designed to enhance the end-user experience.
Because what’s the point of a great product if the first impression is confusing or clunky?
In the manufacturing world, where products are judged by both function and finish, trust is built in millimeters. And the packaging is often your first handshake with the customer.
For marketing leaders and future CMOs this level of precision and cross-functional collaboration isn’t optional. It’s essential.

#PackagingDesign #CustomerExperience #NewProductDevelopment #ManufacturingMarketing #Funskool #LeadershipThinking #WorkWednesdays

I’m Poornima

Welcome to Expressions by Poornima!

This is a space where stories meet strategy, and purpose meets passion. As a marketing professional, a mother, and a leader-in-progress, I created this blog to share reflections from the intersection of career, creativity, and compassion. Whether I’m writing about leadership with empathy, navigating the working mom life, or decoding data and marketing insights, my goal is to offer honest, relatable, and thought-provoking content for women—and anyone—on a journey of growth. Thank you for being here. Let’s explore, express, and lead with heart.